The Founder
Rimi's Story
"Skincare shouldn't ask you to choose between what works and what feels beautiful."
Kaura Beauty began at Rimi's own bathroom counter — a decade of testing, reformulating, and rejecting anything that couldn't prove itself. After years advising global beauty houses on product development, she set out to build something smaller and more honest: four formulas, each one clinically tested, clean by design, and finished the way a favourite object should be.
"Kaura" carries her grandmother's name for quiet strength. It's the word Rimi grew up hearing whenever someone showed up for themselves, unglamorously, every single day. That's the standard the brand is held to — not trends, not shortcuts, just formulas worth repeating.
RimiFounder, Kaura Beauty